Latest News

iPhone 5s and iPhone 5c Arriving in More Countries on Friday
October 9, 2013
Apple today announced iPhone 5s and iPhone 5c will be available in Italy, Russia, Spain, and more than 25 other countries beginning Friday, October 25. The iPhones are also coming to more than a dozen additional countries, including India and Mexico, on November 1. Read more: apple.com/iphone

Apple Updates iMac
September 24, 2013
Apple today updated iMac to bring numerous high-performance enhancements to the world’s leading all-in-one desktop. iMac now features fourth-generation Intel Core processors, new graphics, and next-generation Wi-Fi. In addition, it now supports PCIe-based flash storage, making its Fusion Drive and all-flash storage options up to 50 percent faster than the previous generation. “iMac continues to be the example that proves how beautiful, fast and fun a desktop computer can be,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. Read more: apple.com/imac





First Weekend iPhone Sales Top Nine Million, Sets New Record
September 23, 2013
Apple has sold a record-breaking nine million new iPhone 5s and iPhone 5c models, three days after their September 20 launch. In addition, more than 200 million iOS devices are now running the completely redesigned iOS 7, making it the fastest software upgrade in history. Both iPhone 5s and iPhone 5c are available in the U.S., Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK. The popularity of iPhone 5s has exceeded expectations, and many online orders are scheduled to be shipped in the coming weeks. “The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly,” said Tim Cook, Apple’s CEO. “We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.” Read more: apple.com/pr

iPhone, iOS 7 Receiving Enthusiastic Reviews
September 18, 2013
The first iPhone and iOS 7 reviews are in from news organizations including The Wall Street Journal, USA Today, and The New York Times:

Walter S. Mossberg of The Wall Street Journal recommends iPhone 5s “for anyone looking for a premium, advanced smartphone.” He calls the phone’s Touch ID fingerprint sensor “a potentially game-changing hardware feature” and iOS 7 “a radically new operating system.”

Ed Baig of USA Today looks at both iPhone 5s and iPhone 5c. On the iPhone 5s, he writes, “Taken in totality, the features new to the iPhone 5s make what I consider to be the best smartphone on the market even better.” He concludes, “I can strongly recommend either new iPhone but especially the 5s.”

David Pogue of The New York Times posts two stories. In his iOS review he writes, “The structure, layout and features represent some of Apple’s best work.” In his iPhone review, he calls iPhone 5c “a terrific phone,” noting, “The price is right. It will sell like hot cakes.” On iPhone 5s, he’s impressed with the improved camera and says the best part of Touch ID is “it actually works — every single time, in my tests. It’s nothing like the balky, infuriating fingerprint-reader efforts of earlier cellphones.” Read more: apple.com/iphone

Fast Turns at Le Mans with Final Cut Pro X
September 12, 2013
For the second straight year, French post-production house Xtrem Productions covered the 24 Hours of Le Mans endurance car race using Apple’s Final Cut Pro X video editing software on Thunderbolt-enabled Mac computers. Using footage from multiple trackside and handheld cameras, the company produced driver interviews, race highlights, and features for TV broadcast and theatrical release. “Things are easier to do in Final Cut Pro X, and they’re much faster, which means we can not only do more segments, but we can do more with them,” says Xtrem production manager Sacha Le Coroller. Read more: apple.com/finalcutpro

iOS 7 With Redesigned Interface and New Features Available September 18
September 10, 2013
Apple today announced that iOS 7 will be available starting September 18 to iPhone, iPad, and iPod touch users as a free software update. iOS 7 has a completely redesigned user interface and hundreds of new features, including Control Center, Notification Center, improved Multitasking, AirDrop, enhanced Siri, and more. And it introduces iTunes Radio, a free Internet radio service based on the music you listen to on iTunes. In addition, iOS 7 has been engineered with deep technical and design integration with both iPhone 5s and iPhone 5c. “iOS 7 is completely redesigned with an entirely new user interface and over 200 new features, so it’s like getting a brand new device, but one that will still be instantly familiar to our users,” said Craig Federighi, Apple’s senior vice president of Software Engineering. Read more: apple.com/ios

Apple Introduces iPhone 5c—The Most Colorful iPhone Yet
September 10, 2013
Apple today introduced iPhone 5c, featuring an all-new design in five colors — blue, green, pink, yellow, and white. iPhone 5c is built on a foundation of familiar features like the 4-inch Retina display, superfast performance of the A6 chip, and the 8 megapixel iSight camera — all while delivering great battery life. iPhone 5c comes with more LTE bands than any other smartphone in the world, a new FaceTime HD camera, and iOS 7, the most significant iOS update since the original iPhone. “iPhone 5c is everything iPhone 5 was and more, in an all-new design packed with great features,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. iPhone 5c will be available in the U.S. on September 20 for a suggested retail price of $99 for the 16GB model and $199 for the 32GB model, and customers can pre-order their iPhone 5c beginning September 13. Read more: apple.com/iphone-5c

Apple Announces iPhone 5s—The Most Forward-Thinking Smartphone in the World
September 10, 2013
Apple today announced iPhone 5s, the most advanced iPhone yet. With its new A7 chip, iPhone 5s is the first smartphone with 64-bit technology, providing blazing-fast performance when launching apps, editing photos, or playing graphic-intensive games. iPhone 5s features an all-new 8-megapixel iSight camera and introduces the Touch ID fingerprint sensor, which allows you to securely unlock your phone with the touch of your finger. iPhone 5s comes with iOS 7, the most significant iOS update since the original iPhone. “iPhone 5s is the most forward-thinking smartphone in the world, delivering desktop class architecture in the palm of your hand,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. iPhone 5s comes in gold, silver, or space gray, and will be available September 20 at the suggested retail price of $199 for the 16GB model, $299 for the 32GB model, and $399 for the 64GB model. Read more: apple.com/iphone-5s

MacBook Air the Ultimate Laptop
August 9, 2013
Technology writer Nilay Patel of The Verge takes a close look at Apple’s 13-inch MacBook Air, which he calls “the best overall laptop on the market.” He notes that “the backlit keyboard is solid-feeling and comfortable, and Apple’s multitouch glass trackpad remains leaps and bounds ahead of the Windows competition.” But it’s the long-lasting battery that he appreciates most. Patel describes getting over 12 hours of battery life during his tests, “the record for a laptop running our test without an external battery.” Patel concludes, “The new Air is the first of a dramatic new breed of computer — it lets you set up a mobile office for a full day without concern for power.” Read more: theverge.com

Apple Reports Third Quarter Results
July 23, 2013
Apple today announced financial results for its fiscal 2013 third quarter ended June 29, 2013. The Company posted quarterly revenue of $35.3 billion and quarterly net profit of $6.9 billion, or $7.47 per diluted share. Apple sold 31.2 million iPhones, which set a June quarter record. Apple also sold 14.6 million iPads and 3.8 million Macs during the quarter. “We are especially proud of our record June quarter iPhone sales of over 31 million and the strong growth in revenue from iTunes, Software and Services,” said Apple CEO Tim Cook. “We are really excited about the upcoming releases of iOS 7 and OS X Mavericks, and we are laser-focused and working hard on some amazing new products that we will introduce in the fall and across 2014.” Read more: apple.com/pr

Apple Unveils Logic Pro X
July 16, 2013
Apple has released Logic Pro X, the most advanced version of its professional recording studio for the Mac. Featuring a modern new design, Logic Pro X comes with new plug-ins, sounds, and tools that keep the music-making process flowing. New features include Drummer, a virtual session player that jams along with your songs, and Flex Pitch, which allows you to fine-tune the pitch of your audio tracks. Also new is Logic Remote, an app that lets you control Logic Pro X wirelessly from your iPad. “Logic Pro X is our most powerful version yet, with advanced tools and a modern new interface designed to streamline the process of creating professional quality music,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. Wayne Sermon, guitarist of the Platinum-selling band Imagine Dragons, said, “We love the new design, and the creative features of Logic Pro X have already been inspiring us to write new material while we’re on tour.” Read more: apple.com/logic-pro

App Store Marks 5 Years of App-ortunity
July 11, 2013
USA Today tech columnist Jefferson Graham marks the fifth anniversary of Apple’s App Store by tracing its history and highlighting some of its successes. He notes that the App Store — which started out with 500 apps and now has over 900,000 — led the mobile boom and ushered in the end of the PC era. Graham interviews Instagram co-founder Kevin Systrom, who remembers his app’s launch in 2010: “I figured if we were lucky, we’d have 2,500 sign-ups on our first day. Instead, we got 25,000.” Since then, over 16 billion photos have been shared on Instagram. Graham also speaks to executives from Pandora and eBay about the impact the App Store has made on their companies. Read more: usatoday.com